Marketing of our Swede
Marketing Methods
The marketing for our swede was carried out using a variety of different marketing methods. In our ad campaign we created a few posters consisting of contrasting colours and eye catching images, these were either made on photoshop or hand-made. The posters were designed to be stuck around college, tube stations and near cinemas in an attempt to receive as much audience as possible. We also created a facebook and Twitter page, informing users about our swede and the date of release. Also they could use these sites to ask questions about our film. Another marketing method included in our ad campaign was a radio interview with one of the stars from our film, this helped the audience to get answers to their questions directly from the star herself.
Did you use synergy in you marketing?
We used synergy through Facebook and Twitter where we created accounts on different social media platforms both linking to our swede, this helped us gain a wider audience.
Did you have a target audience in mind for your swede?
Our target audience for our swede were teenagers aged 13-18; this was because the movie consisted of horror and humour, both genres being popular with teenagers. Having a specific target audience in mind rather than a wide one, helped us create an ad campaign which would appeal to certain audiences, and also enabled us to use our time effectively getting audiences to view our swede.
Show how your marketing spread with the use of the internet
We used the internet to our advantage in our marketing because alot of teenagers have Facebook and Twitter accounts. We tweeted about the release and posted the youtube link to our swede to enable us to get alot of views.
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