Homework: In Fear due Thu 21 Nov

In Fear

Director: Jeremy Lovering
Stars: Iain De Caestecker, Alice Englert, Allen Leech and more.

The movie ratings are 5.5/10 from 226 users. 

The genre of the movie is Thriller. And the age certificate is 15.
It was filmed in the UK.
It was released on 15th November 2013 in the UK.

The filming location is Bodmin Moor, Cornwall, England, UK.

The run time of the film is 85 minutes (1 hr 25 min) , and it was shot in colour.

Some of the camera equipment they used is: Arri Alexa, Canon 7D and Go Pro for some of the scenes.

The movie was released in 6 countries which included:
USA 20 January 2013 (Sundance Film Festival)
France 1 February 2013 (Gerardmer Fantasy Film Festival)
Greece 23 September 2013 (Athens Film Festival)
Ireland 24 October 2013 (Horrorthon Festival Dublin)
UK 15 November 2013
Ireland 15 November 2013

In Greece the film was also known as "Taxidi sto fovo".

In Fear Homework

Media Homework due Thurs 21st

Director: Jeremy Lovering - has directed other british films, TV shows: Sherlock Holmes, Teachers, Money, etc.

Production company: Big Talk Production


Online advertising: YouTube trailer, Online movie review.

Distributors: Sun Dance brought the rights to distribute the film.


Screening is taking place all over London.

The Hunger Games: Catching Fire, Frankenstein, Gravity, Thor 2 are all being shown in cinema and are therefore in competition with one another and In Fear.

Cast: Iain De Caestecker, Alice Englert, Allen Leech.

Allen Leech stars in Downton Abbey as Tom Branson.

The film was located in Bodmin Moor, Cornwall, England, UK

3 facts:
It is a thriller/horror.

The age consent is 15.

The director based the film on improvisation in order to capture the actors' real reactions.

Why is it difficult to find out about In Fear?

British films are often low budget. Therefore it would be highly difficult to find out about its budget, marketing, production etc. Also, due to the lack of marketing this film is not so known.

AS Media- In Fear research

Director: Jeremy Lovering - has directed other british films, TV shows: Sherlock Holmes, Teachers, Money, etc.

Production company: Big Talk Production

Online advertising: YouTube trailer, Online movie review.

Distributors: Sun Dance brought the rights to distribute the film.

Is Screening all over London.

Why it is difficult to find info?
It is difficult to find information about In Fear as it is an independent film, therefore the budget was not enough to expand the film in terms of marketing and distributing.

In Fear

• There is no budget in the film
• The director of the movie is Jeremy Lovering
• Some of the production companies include Big Talk Productions, Ascot Elite Entertainment Group, Bir Film, StudioCanal, Arri Lighting Rental, Sapex Scripts and TLO Film Services. 
• They have a facebook page, Twitter page & Film4 Reviews.
• The film hasn't won any awards yet. 
• The social media advertisements mainly talked about the movie premiere and the free screening for students. 
• The film company which distributed the film is Ascot Elite Entertainment Group.
• It's showing at Greenwich Picture House, Hackney Picture House, The Ritzy in Brixton, Stratford Picture House, The Gate in Notting Hill, Clapham Picture House. \
• The Hunger Games: Catching Fire is coming out soon which is there for direct competition. 

• Iain De Caestecker also starred in, The Little Vampire & 16 Years of Alcohol.
• Alice Englert starred in Beautiful Creatures & Ginger and Rosa.
• Allen Leech starred in The Sweeney & Cowboys and Angels

• The film was filmed in Bodmin Moor, Cornwall, England, UK. 
• The movie is coming out on 15th November (General Release). 

• There has been no reviews yet, because the film still hasn't been released. 

It was difficult to find information about the Film because, it wasn't as marketed and publicised as Thor 2. Due to the low budget, we couldn't find the right information about the movie. It was very hard to research on their methods of shooting the movie and the whole process. 

In Fear.

IN FEAR.

• There is no known budget for this film.
• The director of 'In Fear' is Jeremy Lovering. He also directed TV programmes such as 'Sherlock' and was a second unit director of 'Hot Fuzz'. 
• Big Talk Productions are the main production company for this film. They also worked on 'Attack The Block', 'Paul' and 'Shaun of The Dead.'
• There a no known awards this film has won.
• Only form of marketing to be found is the trailer which can be seen on YouTube. The film is a low budget film so it is unlikely or highly difficult to find any form of advertisement.
• No form of social media advertising.
• No form of other online advertising.
• The companies that distributed it are Ascot Elite Entertainment Group, Bir film and Studio Canal.
• No international release, except for at sundance film festival, athens film festival and horrorthon festival dublin. 

In Fear

There was no budget for the film, giving the film more of a realistic thrillerish feel.
Jeremy Lovering directed the film, and he's known for TV Drama's like Sherlock and Spooks.
It was produced by Big Talk Productions, who also produced English films like Paul and Shaun of the Dead
This film hasn't won any awards yet
Simon Pegg promoted the film in his own personal Twitter feed
Studio Canal were the main distributors, putting it out worldwide
This film is showing a couple times a day at Vue, Odeon, and Cineworlds.
Iain de Caestucker(Agents of S.H.I.E.L.D.), Alice Englert, and Allen Leech(The Sweeney)

It's hard to find information about this film as it's an independent production and had no budget meaning that it had a limited marketing campaign as it couldnt endorse expensive advertisements.

Production of Scream Swede

Presentation: Scream Swede

Thor: The Dark World

Thor Research Homework.

Thor: The Dark World was directed by Alan Taylor, produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures. Individual producers are Victoria Alonso, Louis D'Esposito, Leifur B. Dagfinnsson, Kevin Feige, Alan Fine, Nigel Gostelow, Craih Kyle, Stan lee.

Casting: Chris Hemsworth, Natalie Portman, Tom Hiddleston, Anthony Hopkins, Stellan Skarsgård, Idris Elba, Christopher Eccleston, Adewale Akinnuoye-Agbaje, Kat Dennings, Ray Stevenson, Zachary Levi, Tadanobu Asano, Jaimie Alexander and Rene Russo.

Marketing: In March 2013, Marvel announced the release of a two-issue comic book. In April 2013, Marvel released the first trailer for Thor: The Dark World. In July at the 2013 San Diego Comic-Con International, Hiddleston introduced footage from the film to audiences in character as Loki. In August 2013, Marvel released a second trailer for the film as part of YouTube's Geek Week. Also in August 2013, Disney announced plans to promote the film with an attraction at Disneyland.^[105] The attraction called "Treasures of Asgard", located next to the Stark Industries exhibit inside Innoventions in Tomorrowland, opened on November 1, 2013 and features displays of Asgardian relics and transports guests to Odin's throne room, where they are greeted by Thor. On November 1, 2013, Marvel announced that an upcoming episode of the television series Agents of S.H.I.E.L.D., titled "The Well", will take place in the aftermath of the events of Thor: The Dark World.

Criticism: Generally received positive reviews. Ben Child, writing for The Guardian said, "Thanks to Hiddleston and Hemsworth's impressive collective charisma, Thor: The Dark World is far from a franchise killer."  Alonso Duralde of The Wrap said, "Thor: The Dark World delivers the goods—action, otherworldly grandiosity, romance, humour—above and beyond its predecessor".

Post-Production: The film's visual effects were completed by seven special effects studios, including Luma Pictures. In July 2013, Dennings told reporters that the film was about to head into reshoots. In August, Taylor said he shot extra scenes with Hiddleston and was about to shoot more with Hopkins. 

Box Office: Thor: The Dark World has earned $109.4 million worldwide. On the day of release, it earned $8.2 million from 33 territories, in all of which it was the #1 film, including the UK and France.

Target Audience: It is an action based film, which is vastly popular with the teen generation. Social Networking is very popular with youths and this is where cast members and production companies grasped the public’s attention, particularly teens worldwide.

Synergy: Costumes, Thor hammers, lego toys, back packs etc.

Exhibition of Scream Swede.

Exhibition:

On the twitter account, @ScreamUK created on the 10/10/13, we have received 3 followers. Twitter is a popular social networking site; therefore we believed it would be efficient in promoting our swede.

https://twitter.com/ScreamUK

On our Facebook page, which was created on the 10/10/13, we have received 16 likes. Facebook is also a very popular social networking site; we believe the people who found our Facebook page were some of our many viewers on YouTube. Facebook was a great source of promotion. In addition, I personally posted the swede on my private Facebook account.

https://www.facebook.com/pages/Scream-Swede/452797008175399?ref=hl

Our swede was posted on YouTube for the public to view. It was posted on the 24/10/13 and very quickly received many views. I last checked it on the 06/11/13 at 21:51 and we had received 140 views and 3 likes. However, it is highly possible these numbers have increased.

http://www.youtube.com/watch?v=mxPVaP40dt4

Our blog has received the most views. We began using our blog on the 26/09/13 and since then have received 241 views. Blogging has proven to be our greatest source of promotion.

http://aandigroup26.blogspot.co.uk

Overall, our results of marketing have proven to be somewhat effective in promoting our Swede. Our blog, twitter and Facebook have been very effective in promoting our swede. I have found that blogging was the most effective promoter. 

Distribution of Scream Swede

Distribution

When looking at the internet and how popular and viral videos are rising every day. We thought that promoting and advertising our film online was the best decision.

We edited and uploaded our Swede on to YouTube, created a Twitter and Facebook page and made Radio interviews in order to reach out to any potential audience. 

All of our different online marketing methods allowed us to connect to our target audience and every one else interested in our swede. Having online access, also allowed to promote our swede really well, and possibly collect as many views as possible. 

Thor: The Dark World

Thor: The Dark World

Director: Alan Taylor

Producers: Victoria Alonso, Louis D'Esposito, Leifur B. Dagfinnsson, Kevin Feige, Alan Fine, Nigel Gostelow, Craih Kyle, Stan lee.

Cinematography: Kramer Morgenthau

Film Editing: Dan Lebental and Wyatt Smith

Casting:  Sarah Finn

Production Design: Charles Wood

Art Director: Thomas Brown, Ray Chan, Jordan Crockett, Matthew Robinson, Mike Stallion and Mark Swain.

Set Decoration: Gudni Lindal, Benediktsson and John Bush.

Costume Design: Wendy Patridge

Writing Credits: Christopher Yost, Christopher Markus, Stephen McFeely, Don Payne, Robert Rodat, Stan Lee, Larry Lieber, Jack Kirby.

Cast: Chris Hemsworth, Natalie Portman, Tom Hiddleston, Anthony Hopkins, Christopher Eccleston, Jaimie Alexander, Zachary Levi, Ray Stevenson, Tadanobu Asano, Idris Elba, Rene Russo, Adewale Akinnuoye-Agbaje, Kat Dennings, Stellan Skarsgard, Alice Krige, Clive Russel, Jonathan Howard and more.

Trailer #1: http://www.youtube.com/watch?v=3bFZJ-3zNFg
Trailer #2: http://www.youtube.com/watch?v=tvKjS2s1v0k

Movie Poster: http://static4.businessinsider.com/image/51fefc05ecad04034500001e-960/thor%20the%20dark%20world%20poster.jpg



Production & Development
In 2011, Walt Disney Studios decided to set a Thor Sequel date (July 26, 2013).

The Hollywood reporter reported that the Marvel Studios were looking for a potential director for the new movie. They were mainly looking at Alan Taylor and Daniel Minahan. Also, Marvel were reported to hire a new writer to rewrite Don Payne's script. Again, some of the potential writers consisted of John Collee, Robert Rodat and Roger Avary.

In January 2012, Tom Hiddleston (who's character is Loki) made a statement which confirmed that the Sequel has been scheduled and expected to be shot in London in the summer 2013.
April 2012, one of the main characters Liam Hemsworth (Thor) again confirmed that the film will begin the shooting during August 2012.  He also said that the film will be Viking influenced and the fantasy world of Asgard will be more special and significant to the movie.

In 2012 at the San Diego Comic-Con International it was then finally announced that the film title will be "Thor: The Dark World". At the end of the month, residents near Bourne Wood in Surrey, England were notified by the film makers that the movie is going to have some scenes shot there.

Few days later after that statement, it was reported that the film will be shot in Iceland, where their current director Alan Taylor shot parts of Game of Thrones. In late October 2012 Disney Studios announced that the film will also be released on 3D. Alexander tweeted that principal photography will be wrapped up on December 14th, 2012.


Some scenes in the Sequel of Thor had to be re-shot. Also, Tom Hiddleston was scheduled to shoot more with Hopkins. An insider from the Marvel Studios said that, this is all a part of the "Marvel Process" he later said that "We're doing full scenes, scenes that were not in the movie before. We're adding scenes, creating scenes, writing scenes for the first time".

The films visual effects were completed by 'seven special effects studios'. Also, the mid credits scene were directed by James Gunn.


Music
Brian Tyler was chosen to develop the music, which also included Azam Ali to be featured as vocalist. The soundtrack was then released digitally on October 28th, 2013.

Distribution
The world premiere took place on October 22, 2013 at the Odeon Leicester Square in London. The film was then released in the cinema only 8 days later (October 30). The film was then premiered at the El Capitan Theatre in Hollywood, US was released in cinemas at November 5, 2013.


Marketing

• Marvel released two-issue comic books prelude written by Craig Kyle, Christopher Yost and Scot Eaton. 
• April 2013, Marvel released the first trailer for the movie.
• July 2013, at the San Diego Comic-Con Tom Hiddleston "Loki" introduced some footage of the movie as his character Loki. 
• August 2013, the second trailer was released as part of YouTube's Geek Week.
• Tom Hiddleston, Natalie Portman and Anthony Hopkins presented yet another additional footage at Disney's D23 Expo. 
• August 2013, Disney made plans to promote the movie with attraction sites at Disneyland. "Treasures of Argard" which was located next to the 'Stark Industries' opened on November 1st, 2013. 

Box Office

Thor: The Dark World eatned $109.4 million worldwide on the opening day. It then earned $8.2 million from 33 territories and it was the Number 1 film, in countries including UK and France.

During the first three days the film earned $45.2 million from 36 countries and by the end of the weekend it earned a massive $109.4 million which topped the box office outside North America, and finished first place in 36 countries. 

Criticism

The already made sequel received positive reviews from its major film critics. The approval percentage was a 75% and an average rating of 6.4/10 from 72 reviews. A lot of the critics made positive reviews on Tom Hiddlestones role "Loki" which summarised how compelling and interesting his on screen charm was. Also, the romance between Chris Hemsworth and Natalie Portman was brilliantly presented all throughout the movie. 

Homework: Due 7th Nov. For Presentation

For presentation:

What we have learnt:
Throughout this assignment, we have learnt what a swede is, which is when an imitation of an original piece of work is made in order to mock or trivialise it's subject, author or style.

We have also learnt that the major business centre in terms of film making is in the United States. It is the country that mainly leads movie production.

We have learnt the stages of film production and have had to use this knowledge to produce our own swedes. The stages consist of:
1. Development - This is the stage where the idea for the film is created, i.e, through a book or play, and the screenplay is written.
2. Pre-production - This is the stage where preparations for the shooting of the film is made, i.e sets are built, the cast and film crew are hired and locations are selected.
3. Production - During this stage, the raw elements for the film are recorded.
4. Post-production - The images, visual, and sound effects are edited.
5. Distribution - The finished film is distributed and screened in cinemas.

We learnt about the consummation of films, e.g. through statistics, which genre of film is most popular and how films are most consumed, e.g. cinemas, dvd or through illegal downloads.

We learnt how to use Photoshop in terms of film making, e.g. how to shorten clips, how to include sound effects to emphasise emotion or a certain movement. Overall, we learnt how to use Photoshop to improve our swedes.

We also learnt the basics of camera angles and what they could represent. E.g. Over the shoulder shot is usually used in conversations so that the audience is put at the listener's perspective.

Marketing of Scream

Marketing of our Swede

Marketing Methods 

The marketing for our swede was carried out using a variety of different marketing methods. In our ad campaign we created a few posters consisting of contrasting colours and eye catching images, these were either made on photoshop or hand-made. The posters were designed to be stuck around college, tube stations and near cinemas in an attempt to receive as much audience as possible. We also created a facebook and Twitter page, informing users about our swede and the date of release. Also they could use these sites to ask questions about our film. Another marketing method included in our ad campaign was a radio interview with one of the stars from our film, this helped the audience to get answers to their questions directly from the star herself.

Did you use synergy in you marketing?

We used synergy through Facebook and Twitter where we created accounts on different social media platforms both linking to our swede, this helped us gain a wider audience. 

Did you have a target audience in mind for your swede?

Our target audience for our swede were teenagers aged 13-18; this was because the movie consisted of horror and humour, both genres being popular with teenagers. Having a specific target audience in mind rather than a wide one, helped us create an ad campaign which would appeal to certain audiences, and also enabled us to use our time effectively getting audiences to view our swede. 

Show how your marketing spread with the use of the internet

We used the internet to our advantage in our marketing because alot of teenagers have Facebook and Twitter accounts. We tweeted about the release and posted the youtube link to our swede to enable us to get alot of views.

https://www.facebook.com/pages/Scream-Swede/452797008175399?ref=hl

https://twitter.com/ScreamUK

 

Thor: The Dark World RESEARCH

Thor: The Dark World

Research:

Thor: The Dark World is an American superhero film produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures. The film was directed by Alan Taylor with a screenplay by Christopher Yost, Christopher Markus and Stephen McFeely. The film was produced by Kevin Feige.

The film features: 

Chris Hemsworth, 

Natalie Portman, 

Tom Hiddleston, 

Anthony Hopkins, 

Stellan Skarsgård, 

Idris Elba, 

Kat Dennings, 

Christopher Eccleston, 

Adewale Akinnuoye-Agbaje, 

Ray Stevenson, 

Zachary Levi, 

Tadanobu Asano, 

Jaimie Alexander, 

Rene Russ.

The film premiered on the 22nd of October 2013 at the Odeon Leicester Square in London. It was internationally released on October 30, 2013 and is scheduled to be released in cinemas on November 8, 2013 in the United States.

The approximate budget used to create this film was $45,200,000.

Principle photography began on September 10, 2012 in Bourne Wood, Surrey.

The film's visual effects were completed by seven special effect studios, including Double Negative and Luma Pictures.

In terms of marketing, in April, 2013, Marvel released the first trailer for Thor: The Dark World. The trailer ensures to include the recognizable actors within the first shot to attract the attention of the viewers. 

In July at the 2013 San Diego Comic-Con International, Hiddleston introduced footage from the film to audiences in character of Loki. 

Also, in July, Gameloft announced that a mobile video game titled Thor the Dark World: The Official Game, would be released in conjunction with the release of the film in November.

In August 2013, Marvel released a second trailer for the film as part of Youtube's Geek Week. It was said that "the collaboration between Thor and Loki promises to be very interesting. 

Later in the month, producer Kevin Feige and cast members Natalie Portman, Tom Hiddleston and Anthony Hopkins presented additional footage at Disney's D23 Expo. 

Also in August 2013, Disney announced plans to promote the film with an attraction at Disneyland. The attraction called "Treasures of Asgard", located next to the Stark Industries exhibit inside Innoventions in Tomorrowland, opened on November 1, 2013 and features displays of Asgardian relics and transports guests to Odin's throne room, where they are greeted by Thor.

On November 1, 2013, Marvel announced that an upcoming episode of the television series Agents of S.H.I.E.L.D., titled "The Well", will take place in the aftermath of the events of Thor: The Dark World.

Examples of synergy with other products/merchandise:

• Action figures, 
• Lego toys, 
• Costumes, 
• Back packs, 
• Teddy bears,
• Props (e.g. Thor's hammer) 

All the examples reach out to the younger target market which could be their secondary target audience, after the teen targets.

• Phone cases
• Posters
• Stationary
• USB Cables

All these examples refer to the teenage target audience, marketing their products in the 13-19 year old directions. E.g. Through social networking sites, etc.


With regards of reaching out to their target audience, which is mainly teenagers as the film is action based, MarvelUK promoted the film on twitter so that it appears on everyone's timeline. The tweet claimed: "Thor (Chris Hemsworth) and Loki (@TWHiddleston) return to UK cinemas TODAY in Thor: The Dark World #ThorReturns." As the majority of teenagers use social networking sites, they promoted the film on twitter as it was likely for their target audience to see it. They, also put posters on buses so that everyone can see, whether it is target audience or not, with the intention of attracting others from different age groups, hoping to widen their target market.