Homework

There are many steps that involve the production of a film. The making of Mortal Instruments: City of Bones was a film that was adapted by the world wide selling series by Cassandra Clare. By having an idea of a plot for the movie, the next steps which followed were having to gather the cast, write scripts, find a suitable location for the shooting and editing and then the premiere and world wide screening of the film.

Pre-Production
Planning a great movie such as the City of Bones, the film director and producer Harald Zwart needed to pick out the key scenes from the book which are most relevant to the making of the movie. During the pre production things such as finding out the location and permission for shooting times, organising and creating the props and special effect all had to come into consideration as it is a fantasy and speculative fiction series of books made in to a motion picture film. After all the hassle of the location and designing of props and sets, the cast are then given scripts for their specific roles.

Production
The production of the film occurs when all of the costumes, props, sets and location are put into use, and the movie is ready to be shot. In order for the movie to be productive and well made the director has to make sure that they take each scene as many times as possible. This is because, they try to create different illusions and for the viewers to experience different sets of emotion just by the way the scene was taken.

Post Production
Post production involves the editing process of the films, where the director and editor pick out how the movie is edited and what type of music fits in which scenes. Choosing scenes and organising them in a chronological order all adds to the effects of a continous and well structured plot of a movie. Adding effects and features such as 3D are all included. The most difficult part of the editor is that they have to continously edit the different jump and match cuts.

Distribution
The distribution of the movie involves on what day it is released. A particular day of the week is chosen such as 21st August the release date of Mortal Instruments: City of Bones because, there is a wider audience on a wednesday and during the rest of the week the movie can make quite a lot of money in the box office. I suppose, choosing the week of 21st opposing to 28th is because, a lot of the younger audience are not starting their new year in school therefore, the ratings and views will be higher than ever.

Standard Release
A standard release involves the film being premiered in the movie theaters and later, followed by being released on DVD and Blu-Ray months after it's release in the cinema. Possibly, a year and a half later, the film is more likely to be released for free on Sky Premiere and later on free on ordinary free view channels.

Simultaneous Release
This involves the movie being released on different media formats at the same time.

Video Release
Some movies, are released straight on to DVD and/or Blu-Ray without it actually being screened in theaters.

Internet Release
Small budget and/or individual films are mainly released on the internet websites without it being screened in theaters. This is very common in the YouTube industry.

Marketing
Marketing all depends on a target audience. For example if a movie such as The Hunger Games which is targeted for a Young Adults audience may be advertised on TV or through social networks showing up as a green or red band trailer. Advertising of movies is mainly on:

• Happy Meals, Specific Subway Meals
• Posters
• Youtube, Tumblr, Facebook, Twitter, Instagram, Pinterest, Flickr, Blogger
• Individual website
• TV Advert
• Trailer
• Youtube Adverts
• Cards
• Action figures
• Lunch Boxes

Exhibition

Exhibition is the different types of screenings of a particular movie is made public and available for the audience. For example; websites, movie theaters, DVD's & Blu-Rays.